Plain-English guides to AI search
Everything you need to understand how AI engines find, mention, and recommend businesses — and what you can do about it.
10 AI Visibility Tools Worth Evaluating in 2026 (And What Actually Sets Them Apart)
When someone asks ChatGPT or Perplexity for a recommendation in your category, getting tracked isn't the win, getting named is. Here's what actually separates the AI visibility tools on the market in 2026, and how to tell a monitoring dashboard from something that moves the needle.
The SaaS Founder's 10-Step Playbook for Getting Found by AI Search
SaaS buyers ask ChatGPT and Perplexity which tool to use before they ever type a query into Google. This is the 10-step framework SaaS teams are using to get named in those answers, plus the parts that actually move the needle versus the parts that waste a quarter.
Why Some Businesses Get Named by AI and Others Don't (And Why You Can't Game It)
Some businesses show up every time someone asks ChatGPT or Perplexity for a recommendation. Others never do, no matter how good their old SEO numbers look. Here's what actually earns a mention in AI answers, why the Google playbook doesn't transfer, and why there's no shortcut around it.
How Market Leaders Are Losing the AI Answer to Smaller Competitors
Owning the biggest market share used to mean owning the conversation. Now AI models like ChatGPT, Perplexity, and Gemini often skip the category leader and recommend a smaller competitor instead. Here's why that gap exists and how to close it.
AI Didn't Kill PR, It Just Changed Who's Listening
PR used to mean getting a human editor to notice you. Now the biggest audience for your press coverage is a language model deciding whether to mention your name when someone asks a question. Here's what that shift actually means and what to do about it.
How to Measure Your Share of Voice When AI Is Doing the Talking
Share of voice used to mean ranking position. Now it means whether ChatGPT, Perplexity, and Gemini say your name at all when someone asks for what you sell. Here's how to measure it, and what to do once you know the number.